High Fiber Diet – Google Style

Google Fiber.

It seems everyone’s talking about it – even more so since Google announced that they’ll be bringing their much ballyhooed Internet Service to Charlotte, the Triangle, Atlanta and Nashville. But how does something like Google Fiber impact business here in Wilmington?

What is Google Fiber?

Essentially, it’s ultra high speed Internet service.

Like many of us, Google was frustrated with the state of Internet access. It’s too slow, the speeds fluctuate too much, and confidence in reliability is at an all-time low. Plus, because most providers have a hammer-lock on the competition, customer service is seldom a priority.

With the big push to the Cloud, the folks at Google were concerned about both speed and reliability of the current offerings. So, they worked around the current situation and created a plan to, selectively, offer their own service. Kansas City was the trial, and since then they’ve expanded elsewhere.

The Great and Not-so-Great

Fresh and Clean: To begin with, it’s great because it’s new. Any new network coming online is fresh, clean, and generally less congested. This means you are much closer to actually receiving the ‘up to’ speeds that the company advertises. But, like any shared service, the more users you add the less likely you are to actually reach those much-hyped speeds. This is one of the reasons Google is focusing on consumers for this product – businesses have to be able to rely on speed.

Super Speedy: What excites people most is the speeds: 1 gigabit per second. That means you’ll get a 10 GB file (about 3 full length movies) in 10 seconds. Those with a 50 x 5Mbps line and the cable connection is running at its best, you’ll download about three movie trailers in the same 10 seconds. (When I say ‘at its best,’ I mean that you might reach those speeds if you’re not sharing that line.)

Remember – Google Fiber is a ‘best effort’ solution. There are no guarantees that you will get those speeds. Google, like cable and DSL, does not offer a Service Level Agreement (SLA), which is your guarantee of connectivity and speed. Businesses that depend on the Internet need the reliability that comes with an SLA or commitment from the provider to, well, actually “provide”.

Kinda Cheap: Google Fiber is relatively inexpensive. Prices average $100/month, plus $20 for a static IP address, and a $300 non-refundable deposit. Of course, Google isn’t making money on this, and they may never make money on it. They don’t have to – they’ll use the faster speeds to offer more of everything that Google offers (YouTube, anyone?).

When will Wilmington get Google Fiber?

We won’t be getting it any time soon – if ever. It’s likely that Google would never install here because our market is just too small.

Other ultra high speed internet offerings have been popping up all over the country, and from many different providers. AT&T, for example, told us last spring that they were considering Raleigh-Durham and Winston-Salem as locations for their gigabit fiber offering. When we asked about Wilmington, they took a question from someone else, not willing to admit that we’re just not a target community.

What can we do to get the Benefits of Fiber?

The real question is: do you need it? Before you start pining for Google Fiber, ask yourself: what are you using the Internet to do? If you’re a digital media firm or a hospital that has to transfer huge media files, you may actually need gigabit. But we have customers with 200 employees working in the Cloud – and they barely touch a 50×50 Mbps connection – when it’s accompanied by a SLA.

Of course we always suggest that you look to home town businesses to help home town businesses. It’s like the Hometown Hires campaign that’s taking hold, underscoring that we have strong, talented people right here in our community; hiring from ‘within’ enriches the community in which we live and work.

CloudWyze has developed an Internet service that brings Wilmington the dedicated, reliable high speed Internet (with great customer service, no less) at less than half the price charged by cable and phone companies and it will only get faster and less expensive as we grow.

Unlike Google Fiber, it’s a business solution that comes with guaranteed speeds.

And it’s available right now.


Shaun Olsen is the CEO and President of CloudWyze. CloudWyze was created to help businesses focus and perform at their optimal level by crafting and executing custom technology plans for businesses of every type and size. To learn more about CloudWyze, visit www.CloudWyze.com. Shaun can be reached at olsen@cloudwyze.com or 910-795-1000.